RE: Laziness or Contentment? A Maximalism Story.
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Our marketing has been lacking since inception
Agreed, even though I've only been here for a year. I'm hoping to help on this front by slowly spinning up some PR initiatives, seeing if they work, and posting about the successes or failures I encounter.
One tactic that has come of this effort already is a little research project that will compare Hive to Lens Social. For those not in the know, Lens is a decentralized social media protocol that operates on Polygon, and their marketing is off the damn hook. Smaller and younger than Hive, they appear to be growing fast. The research project will be done in collaboration with a Lens insider and well known personality within the web3 world (hopefully some Hive exposure will result!)
This comparison research will ideally be distributed both here on Hive, Lens, and other web3 properties (e.g. Mirror). My hope is not to invoke tribalistic rivalries like you've highlighted, but rather to build bridges between the two communities. I'm sure Lens will do neat things that Hive won't, and vice versa. (E.g. it'd be cool if my Lens profile could pull stats from Hive to display or something).
After all, if web3 stuff is gonna go mainstream, 99.99% of users won't care what protocol powers their experience. They'll just want it work. Hive, Lens, Polygon, ETH... those terms will need to live under the hood :)